Mastheads and use of colour.

Mastheads and use of colour.

For my studies of this, I will look at three different mastheads and discuss how they are used successfully, also noting colours used throughout.

The first magazine is not in english, yet has a very appealing masthead which is instantly recogniseable. The font used appeals to a younger audience, as it is curvy and light, as appose to thin and smart and more serious for an older audience. It is also very colourful to appeal to younger people, mainly a light blue with one letter red, a part of the image in the centre. This is rare as not many fonts do this, so makes it unique to look at. Also, one letter is smaller than the others in conclusion of this, making something interesting to look at as a whole. These colours are also used in the main image and the coverlines used underneath, to again give a similar attraction throughout the cover to the reader.

Overall, the colours used here all match to become an item as a whole, yet are still very interesting to look at, and are instantly eyecatching, making a successful and popular magazine.

The next magazine I will study is Allure', a fashion and beauty magazine, containing many stories and tips on this. When looking at this, I can instantly tell that it is designed prodominantly for women, from the style of the font and the colours used on the cover of the magazine. The masthead is large to grab the reader's attention, but is designed to look like a print, giving reference that it is a lipstick print from a woman's lips, again to represent that it is mainly targeted at women. The colour is a bright fresh pink, as it is popular with women, and the coverlines are all white to match this. Overall, this magazine gives strong reference to the audience it is targeted at, and makes the audience sure of this. It cleverly gives reference through colours and the font used, and matches colours to give more appeal when seeing the magazine, making a popular women's magazine when on the racks.

The final cover which I will look at is for 'Rise Up' magazine, a unisex based magazine, themed on human rights and justice for people. This is instantly clear from looking at the coverlines at the bottom stating issues like this which are discussed inside, and the main image used represents this clearly, as it shows one combined picture of different people's faces from different gender, race, and ethnic background. The colours used are reference to skin colours and how they are all used together as one to make something impressive, to show how people together can join to do something for the better. The clue from this ideology is used in the masthead, as it matches with the main image. The colours are matching and look smart yet appealing to the audience, which could be varied of all ages, and the font used also varies from small and thin to large and bold. The masthead is also used in a sentence with the smaller text, a unique thing to do as most magazines just have one main title, though as this magazine does not talk about just one main issue, it is unique in itself, so the idea comes from this. The white coverlines are bold and 'tall' to give emphasis and attraction on the lines. Overall, all of these ideas together are reference to the idea of people joining to produce something successful and good for humanity, making it a very popular choice for a mixed audience.